MARIA KULKINA

PRODUCT DESIGNER

About me

My background

I’m a product designer with 5+ years of experience
working on SaaS platforms, developer tools, and internal systems.

I’ve designed and launched products from scratch, including partner (affiliate) platforms, admin panels, and analytics-heavy interfaces.

Previously worked on RuStore (VK), improving developer experience and key product flows. Currently designing complex iGaming systems (NDA).

My focus is on simplifying workflows, structuring complex data, and building scalable design systems.

Selected Works

See all works

Payment testing

In-app payment testing flow

Payment testing

In-app payment testing flow

Affiliate Platform

Designing a scalable partner system for analytics, workflows, and operations

Affiliate Platform

Designing a scalable partner system for analytics, workflows, and operations

Design System

Building and scaling a design system through reusable components

Design System

Building and scaling a design system through reusable components

App Publishing for Mobile and TV

Improving the app publishing experience across mobile and TV platforms

App Publishing for Mobile and TV

Improving the app publishing experience across mobile and TV platforms

App Homepage Redesign

Improving app discovery, navigation, and conversion on the store homepage

App Homepage Redesign

Improving app discovery, navigation, and conversion on the store homepage

Zero-state Guides

Designing a unified system for empty, error, and feedback states

Zero-state Guides

Designing a unified system for empty, error, and feedback states

See all works

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