App Homepage Redesign

Improving app discovery, navigation, and conversion on the store homepage

Improving app discovery, navigation, and conversion on the store homepage

Client

VK RuStore

Info

Redesigned the RuStore homepage, which serves as the main entry point for users discovering apps. Users struggled to understand the purpose of the section, resulting in low engagement and conversion. Simplified the structure, reduced navigation complexity, and introduced more compact layouts to surface more apps and improve browsing experience. Focused on making content easier to discover and increasing conversion into app installs.

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